Latest from the Behavioral Marketing Blog
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Can Cookies Be Helpful?
Here’s a recent article from FastCompany that briefly explains one of many re-targeting tactics. It poses the question, “Web ads know who you are — an where you go. But is that so bad?” http://www.fastcompany.com/magazine/160/web-ads-retargeting There’s an old saying that the difference between effective marketing mail and junk mail is RELEVANCE. And relevance is achieved [...]
Posted in: Behavioral Marketing, Uncategorized by admin on 11/08/2011 | No Comments
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The True Costs of Not Converting to Print-On-Demand (POD)
Today’s successful companies are running lean and efficiently. Industry leaders are continually monitoring revenue, expenses, and return on investment. Often, the marketing department gets a bad rap when it comes to measuring these key business components. What’s the best way to quantify whether a particular sales promotion is working effectively? What about that logo’d tradeshow [...]
Posted in: AERIOS by admin on 10/26/2011 | No Comments
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Economic Revolution: Reboot Now… Or Crash
I recently happened on this small piece in the Denver Post business section, of all places. http://www.denverpost.com/business/ci_19068708 Remember that William Gibson quote: “The future is already here — it’s just not very evenly distributed.”? Well, this is a rallying cry that says if the future hasn’t been distributed to you yet, it’s your own fault, [...]
Posted in: AERIOS by admin on 10/10/2011 | No Comments
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Overheard at a Key Industry Conference…
Aerios recently participated in a local symposium hosted by the Rocky Mountain Direct Marketing Association in Denver. Here are a few highlights and quotes … ShopAtHome.com CEO Mark Braunstein noted, “Google may offer all its analytical tools for free, but it definitely takes a lot of time and money to learn how to use them [...]
Posted in: AERIOS by admin on 09/14/2011 | No Comments
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Is Direct Mail a “Knight in Shining Armor”?
With all of the hype lately around the U.S. Postal Service losing money and cutting back, here’s an interesting observation from EJ Schultz at Ad Age. In a nutshell, direct mail is on the rise and viewed as a highly-dependable medium. It’s also what many believe will be the financial savior of the USPS. http://adage.com/article/news/junk-mail-hope-saving-usps/229727/ [...]
Posted in: AERIOS by admin on 09/13/2011 | No Comments
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USA Pro Cycling Revival Near Aerios HQ
For the first time in several years since the renowned Red Zinger and Coors Classic events, professional bicycle racing has returned to the US in a big way. After several days of grueling races through the Colorado mountain towns of Aspen, Vail, Breckenridge, Crested Butte and Steamboat Springs – the sixth and final stage was [...]
Posted in: AERIOS, Behavioral Marketing by admin on 08/29/2011 | No Comments
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What’s Ahead for Social Entrepreneurship?
Imagine the results if you combined some of the strongest forces in capitalism, marketing and social networking to make the world a better place. We had the opportunity to attend Common Pitch the other night at the historic Boulder Theater. It’s a key event of COMMON, a creative community for rapidly prototyping social ventures. http://www.common.is/about-common/ [...]
Posted in: AERIOS, Behavioral Marketing by admin on 08/15/2011 | No Comments
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Contact Frequency: How Often to “Touch” a Cold Prospect?
We’ll explore this popular question with our final post under the topic of Lead Generation. Traditional media reps say that “a prospect has to see your ad 3 times to be “effective” – i.e., they can recall both the product and your brand.” Some will say 7x, and others will quote London businessman Thomas Smith, [...]
Posted in: AERIOS, Lead Generation by admin on 08/09/2011 | No Comments
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Offers & Incentives – There’s More Than Meets The Eye
Continuing last week’s post on the unsung hero of direct marketing, the Offer… Of course, it’s very important to choose the offer to fit the target audience. One of the major airlines offered a catalog of home and kids products that their Platinum awards customers could buy with their points. Well, that is until a [...]
Posted in: AERIOS, Lead Generation by admin on 08/03/2011 | No Comments
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The Importance of Including an “Offer”
In keeping with this month’s topic of Sales Lead Generation… The “40-40-20” Rule of direct response marketing says that a campaign’s performance can typically be attributed 40% to the list and 20% to the creative. What do you think accounts for the other 40%? I will OFFER you a hint… Yes, it’s the OFFER. The [...]
Posted in: AERIOS, Lead Generation by admin on 07/27/2011 | No Comments
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Lead Nurturing = Incremental Sales
When The Recession hit, some of our real estate clients were forced to spend more time “mining” their existing database of inquiries and prospects. For this they used a tried-and-true tool: the lead nurturing or “DRIP” program. The result: They closed a number of sales they hadn’t expected — by simply staying front-of-mind as certain [...]
Posted in: AERIOS, Lead Generation by admin on 07/20/2011 | No Comments
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Behavioral What?
Greetings, and welcome to our blog! We hope you’ll enjoy our take on the world of marketing. We’re all about motivating buyers to behave the way our clients want them to. Beyond basic branding and awareness, somebody’s gotta get prospective buyers to ACT – to click, call, convert, visit, and to purchase. That’s where Aerios [...]
Posted in: AERIOS, Behavioral Marketing by admin on 07/13/2011 | No Comments
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