USA Pro Cycling Revival Near Aerios HQ

Posted in: AERIOS, Behavioral Marketing by admin on 08/29/2011

For the first time in several years since the renowned Red Zinger and Coors Classic events, professional bicycle racing has returned to the US in a big way. After several days of grueling races through the Colorado mountain towns of Aspen, Vail, Breckenridge, Crested Butte and Steamboat Springs – the sixth and final stage was just a stone’s throw from Aerios’ offices in Golden.

Roughly 136 riders competed – including many household names for fans of the Tour de France and Olympics. An estimated 250,000 lined the course from Golden’s start and steep foothills to the grand finish in downtown Denver – in addition to being televised on NBC and VERSUS.

It was a first-class example of event marketing and very well executed. Sponsors did a good job of leveraging their investments. They seemed happy with their visibility, sampling – and of course the chance to schmooze and impress their customers. (Their marketing analytics are a bit more qualitative than we use in direct response.)

Here’s a snapshot coming out of the start, well before they reached their high speeds. Imagine coming down a mountain road at 50mph on a 12-lb bike with little 1-inch tires! To learn more and see the final standings, go to   www.usaprocyclingchallenge.com