The True Costs of Not Converting to Print-On-Demand (POD)

Posted in: AERIOS by admin on 10/26/2011

Today’s successful companies are running lean and efficiently.  Industry leaders are continually monitoring revenue, expenses, and return on investment.

Often, the marketing department gets a bad rap when it comes to measuring these key business components.    What’s the best way to quantify whether a particular sales promotion is working effectively?  What about that logo’d tradeshow pen—did it really generate any sales?   How about those brochures printed six months ago, sitting in the storage room….is the information still accurate and fresh?

There is one area of marketing that can be looked at closely, where true cost savings can be specifically measured—and it comes down to the management of printed collateral.

In a traditional marketing environment sales collateral is designed, developed, printed, paid for, and stored in a warehouse or office facility and used as the need arises.  Following this process is usually at quite a risk from an expense perspective.  Are there enough copies?  Are there too many?  Is the messaging time-sensitive?  Are there unforeseen design or text changes required, making the inventoried items obsolete before they can be used?

Today’s marketers are moving quickly to capture market share, gain new clients and grow existing revenue for their companies.  They are fluid, and need solutions that can provide that same sort of flexibility.  Enter print-on-demand.

Print-on-demand (POD) is a business process, created to effectively manage your marketing collateral in a cost-effective and efficient manner.    With a POD solution you are printing smaller quantities of only the collateral you need, when you need it.   Say goodbye to storage costs, handling costs and inventory accounting fees.  There is minimal waste from unused items.  And, artwork can be easily modified which allows you to respond quickly to strategy and market changes.

At Aerios, we can’t tell you if the ballpoint pen generated sales at the tradeshow, but we can help you effectively manage your marketing collateral budgets by offering a comprehensive print-on-demand solution.   Our technology is proven, and our clients agree:  the argument for print-on-demand is clear.

So just ask yourself, “What are the true costs of NOT converting to POD?”

 

Shonna Falco is a client service specialist with Aerios’ workflow automation software team. She helps corporate clients take advantage of new POD technology and systems to simplify their campaigns, reduce costs, and enhance speed-to-market.