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The True Costs of Not Converting to Print-On-Demand
Posted in: Company News, Uncategorized by admin on 02/01/2012 | No Comments
10/19/11 — Aerios selected to develop e-mail campaign for Grande Bay Resort on St. John, USVI
Posted in: Company News by admin on 11/13/2011 | No Comments
Grande Bay Resort and Residence Club has selected Aerios to create a new campaign to drive bookings for its luxury resort hotel on the island of St. John in the U.S. Virgin Islands. The initiative will synchronize e-mail and direct mail to specially targeted travel prospects with the highest likelihood of affinity for St. John.
The Grande Bay Resort is St. John’s newest luxury resort. The Grande Bay Residence Club is an exclusive collection of 21 privately and fractionally owned residences where the advantages of second home ownership are complimented with the amenities and personal service of a luxury resort. The resort’s hillside location provides panoramic views of the British Virgin Islands, 15 miles to the east and St. Thomas, eight miles to the west.
For more information, contact Jim Fox at jfox@aerios.com or 303-302-3743.
8/1/11 – Aerios to launch DM campaign for The Grand Del Mar
Posted in: Company News by admin on 08/01/2011 | No Comments
One of California’s top golf resorts has retained Aerios to plan, execute, and track a direct mail lead generation campaign to drive sales of its Mediterranean-style, 4,000-5,000 sq-ft luxury Villas.
Nestled between the towns of Del Mar, La Jolla, and Rancho Santa Fe, these prestigious mansions include 24/7 concierge service and privileged access to the spa and resort amenities at The Grand Del Mar. They also feature a unique fractional ownership model structured for seasonal visitors to the San Diego area.
Direct response marketing typically out-performs other media for fractional real estate. Aerios is known for its expertise in this space, having launched successful campaigns for 40+ such developments since 1998.
For more information, contact Jim Fox at jfox@aerios.com or 303-302-3743.
6/27/11 – Aerios to provide interactive marketing services for Forest City’s Mesa del Sol development
Posted in: Company News by admin on 06/27/2011 | No Comments
June 27, 2011
Forest City Enterprises, one of the top U.S. developers of master-planned residential communities, has signed Aerios to provide interactive marketing strategy and implementation services for its Mesa del Sol project in Albuquerque, New Mexico.
Aerios will provide the design and programming for Mesa del Sol’s new website, in addition to Search marketing, online display advertising, email marketing and social media services. The Aerios team will work in close collaboration with Denver-based branding agency, Strada, to assure that all of Mesa del Sol’s online marketing activities integrate smoothly with newly established branding and offline media campaigns.
For more information, contact Aerios vice president of interactive marketing, Steve Tassler at stassler@aerios.com or 303-285-5520.
5/5/11 – Aerios principals to be featured panelists at the Luxury Markets Symposium in Mexico City on May 17-18.
Posted in: Company News by admin on 05/05/2011 | No Comments
May 5, 2011
Aerios founder, Jim Fox, and VP of Interactive Marketing, Steve Tassler, will speak on multiple panels at the Luxury Markets Symposium 2011 May 17-18 in Mexico City. The event (http://www.luxurymarketsymposium.com/index_en.php) is hosted by RCI and TORE. Its purpose is to “analyze and discuss new trends and opportunities for the leisure real estate industry in Mexico and Latin America.”
Jim will speak on the panel, “The Target Market – The Right Product for The Right Customer.” Steve will speak on two panels, “Provocative M@rketing – From Digital Marketing to Social Media,” and “The New Luxury Marketing – New Trends in Real Estate Marketing.”
If you would like to schedule time to meet with either Jim or Steve, please click here. (Para programar una reunión con Jim o Steve, por favor haga clic aquí)
4/20/11 – Aerios’ Steve Tassler to speak at shared ownership conference GNEX 2011 May 11-12 in the Bahamas.
Posted in: Company News by admin on 04/20/2011 | No Comments
April 20, 2011
Aerios founder, Jim Fox, and VP of Interactive Marketing, Steve Tassler, will speak on multiple panels at the Luxury Markets Symposium 2011 May 17-18 in Mexico City. The event (http://www.luxurymarketsymposium.com/index_en.php) is hosted by RCI and TORE. Its purpose is to “analyze and discuss new trends and opportunities for the leisure real estate industry in Mexico and Latin America.”
Jim will speak on the panel, “The Target Market – The Right Product for The Right Customer.” Steve will speak on two panels, “Provocative M@rketing – From Digital Marketing to Social Media,” and “The New Luxury Marketing – New Trends in Real Estate Marketing.”
If you would like to schedule time to meet with either Jim or Steve, please click here. (Para programar una reunión con Jim o Steve, por favor haga clic aquí)
3/24/11 – Aerios launches new website, direct response campaign for Monteverdi in Tuscany.
Posted in: Company News by admin on 03/24/2011 | No Comments
March 24, 2011
Aerios has launched a newly re-designed website, email and direct mail campaign for its client Monteverdi’s new marketing initiative promoting weekly rentals of its painstakingly-restored luxury vacation villas.
Monteverdi – set in a historic hilltop Tuscan village of Castiglioncello del Trinoro and home to the largest privately-funded archeological dig in Italy – has its sites on becoming a significant cultural hub. It is host to the Monteverdi Artists & Scholars in Residence Series – featuring presentations, workshops, and concerts from renowned experts in art, architecture, literature, music, law, and philosophy.
The goals of the recent campaign were to enable Monteverdi to take further advantage of Search Marketing best practices, while increasing awareness among travel agents and cultural aficionados seeking a more authentic vacation experience in Tuscany.
For more details, contact Steve Tassler at stassler@aerios.com or 303-285-5520.
2/1/11 – Aerios principal Steve Tassler to speak on “Optimizing Social Media” at Ragatz Fractional Interest Symposium in San Francisco March 14-16.
Posted in: Company News by admin on 02/01/2011 | No Comments
February 1, 2011
Aerios VP of Interactive Marketing, Steve Tassler, will speak at on best practices in integrating Social Media with other marketing tactics to drive sales of fractional real estate and private residence clubs. The 11th annual Ragatz Fractional Interest Symposium will be held at the Fairmont San Francisco on March 14-16.
For more details, contact Steve Tassler at stassler@aerios.com or 303-285-5520.
1/10/11 – Aerios offers new Behavioral Targeting technology for household-specific online display ad serving.
Posted in: Company News by admin on 01/10/2011 | No Comments
January 10, 2011
The latest of Aerios’ innovations in direct response and behavioral marketing is a new technology that makes online display advertising significantly more efficient and effective.
The process starts with Aerios using offline, real-world customer profiling data to identify those prospects with the highest likelihood of buying a client’s product or service. Then small bits of data code residing on those households’ home computers are activated so they see the Aerios client’s display ad wherever they surf from among 10,000 websites.
According to Aerios principal, Ross Dyer, “This lets us offer truly prospect-centric display ads – rather than media-centric ads. Instead of buying an ad on a publication website where only 10% of their readers are qualified to buy our client’s product, we instead serve ads directly to those qualified visitors – on the sites where each one likes to surf. So we can hit the right prospects at the same CPM as traditional display ads, but without the waste.”
Aerios will soon be deploying controlled tests for clients in the resort, real estate and telecommunications industries.
For more details, contact Jim Fox at jfox@aerios.com or 303-302-3743.
11/15/10 – Aerios forges alliance with Baby Boomer marketing expert and author, Brent Green.
Posted in: Company News by admin on 11/15/2010 | No Comments