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Article: “Seeking Harmony Between Online and Traditional Marketing,” DirectLine, April 2011
Presentation: “Creating a Social Media Strategy for Fractional Properties,” Steve Tassler, March 2011
Article: “Does Anybody Mail Anymore? (Just Kidding.)” DirectLine, September 2010
Article: “Measuring Marketing Return-on-Investment,” DirectLine, March 2010
Article: “Why Direct Mail in a Web-Enabled World,” DirectLine, January 2010
Article: “Mailing Lists – There’s More Than Meets the Eye,” DirectLine, October 2009
Presentation: “Marketing Asset Allocation — Dollars and Sense in a Down Economy,” Jim Fox, March 2009