CASE STUDIES

  •
    WHO:

    The Phillips Club at Lincoln Square is Manhattan’s premier private residence club from the nation’s top urban mixed-use real estate developer, Millennium Partners.

    Challenge:

    Selling an expensive, discretionary product during difficult economic times. Reaching hard-to-find buyers with very unique characteristics. Keeping efficient in one of the most expensive media markets.

    Solution – Aerios Direct Response Marketing:

    Using Aerios’ advanced data techniques to identify prospects with the highest likelihood of buying – The Phillips Club launched targeted, cross-channel campaigns integrating Direct Mail, E-mail, and Search. Certain test cells beat the control by 44%. Overall campaign performance was up 132%. And leads continued to convert to sales during the down economy.

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    WHO:

    First Data Corporation, global technology leader in information commerce – processing a majority of all daily electronic transactions worldwide.

    Challenge:

    27,000 employees, 3,000 users of collateral, 400 independent sales agents, 300 co-branded channel partners. Complex distribution, the need for tight legal/brand compliance and quick turnaround.

    Solution – Aerios Workflow Automation:

    Converted 400 collateral elements to customizable templates. Printing on-demand eliminated the need for warehouse space and simplified frequent version changes. Streamlined production and ordering processes now save up to 1,256 staff hours per month, at an estimated annual savings of $351,000.

  •
    WHO:

    Loreto Bay is the world’s largest sustainable development encompassing 8,000 acres on the Sea of Cortez in Baja Mexico.

    Challenge:

    To identify qualified buyers and compel them to contact the sales team, maintaining a steady flow of leads.

    Solution – Aerios Direct Response Marketing:

    Loreto Bay enlisted Aerios to develop a comprehensive Lead Generation Plan and implement design, copy, offer strategy, contact frequency, circulation plan, data processing, mailing and tracking of a highly-targeted direct mail campaign. It generated 9,985 sales leads in the first 6 months and sold $78 million in homes the first year at a cost-of-sales less than 1.1%.

  •
    WHO:

    Noodles & Company, the world’s first quick-casual, globally inspired noodle restaurant with more than 200 stores in 18 states.

    Challenge:

    To increase support levels to the field during a period of aggressive chain growth – without increasing marketing department staff.

    Solution – AERIOS WORKFLOW AUTOMATION:

    A new online ordering system enabled Noodles & Company to create “self service” processes that provided its restaurants 24/7 access to 300+ operational and marketing items. This significantly reduced “help” calls to headquarters – allowing 150% growth without adding significant staff. Stores gained flexibility, brand standards were politely enforced, and grassroots marketing initiatives could be launched that had previously been unfeasible.

  •
    WHO:

    Colorado based Steamboat is one of the largest destination ski resorts in North America, spanning 3,000 acres and hosting more than 1 million skier visits annually.

    Challenge:

    To assure early-season revenue in an industry where business is highly dependent on weather, and consumers continue to book vacations at the last minute.

    Solution – AERIOS DIRECT RESPONSE MARKETING:

    Utilizing an advanced marketing database, Aerios helped Steamboat identify key customer value segments and tailor direct marketing programs to each. One campaign – targeting past guests with an early booking incentive – generated a 29:1 ROI and $4 million in new revenue, well before the ski season started.

  •
    WHO:

    VHA provides supply chain services to a nationwide network of community-owned healthcare systems and their physicians.

    Challenge:

    2,200 members, 48 states, 350+ collateral elements, thousands of bundling options, frequent version changes. Delivery delays, materials stockpiling, and users bypassing corporate graphic standards.

    Solution – Aerios Workflow Automation:

    With minor adjustments to internal processes, VHA utilized the Aerios system to convert 50% of elements to PDF and the balance to customizable templates. Materials delivered to marketplace 25% faster. Graphic standards compliance increased to 100%. First-year savings of $183,000 in production efficiencies and reduced inventory.