What Is a Marketing Database?

A marketing database is a centralized repository of all customer attributes, touch points, transactions and behavior. Constructed properly, it can significantly enhance marketing campaign performance.

In “database marketing” Aerios uses statistical techniques to analyze customer data or develop models of customer behavior – which we then use to select prospects or customers for communications.

Why Invest in One?

• Treat each customer like you know them – and their preferences.
• Delight them and create loyalty.
• Know who your most valuable customers are.
• Find more prospects who behave just like them.
• Communicate with them on a personal level.

These are just some of the benefits of a Marketing Database.

Aerios helps clients leverage their data, so they can more effectively communicate with – and extract value from – their existing customer base.

As companies grow and evolve, their data needs increase. A marketing database enables quantitative measurement of customer value – defined in terms of store traffic, recency, products bought, average spend, cumulative spend, purchase frequency, loyalty, etc.

Armed with this data, Aerios clients more effectively target each prospect segment with offers that are relevant to them – which, in turn, increases engagement, response and sales conversion.

It’s the right offer…sent to the right customer… …via the right marketing channel…at the right time.

Ultimately, Aerios clients can redirect their marketing spend from lower-value prospects to higher-value prospects – increasing overall profitability.